Cool Project Review:
Custom 2-Tier Baggage Sizers for Southwest Airlines Updated Baggage Policy Rollout
Project Overview
As Southwest Airlines introduced a new baggage policy effective May 28, 2025, the airline needed a clear, consistent, and durable solution to help travelers identify whether their items qualify as a Carryon or Personal Item. With the new policy impacting travelers across hundreds of airports, the airline sought a standardized, easy-to-use sizing system that would simplify compliance and enhance the passenger experience at check-in and gate areas.
The Challenge
Southwest turned to Visiontron® to develop a custom baggage sizer that could uphold their strong brand identity while delivering the precision, durability, and user-friendly functionality demanded in high-traffic airport environments.
The Solution
Visiontron partnered with Southwest to engineer and manufacture a custom two-tier baggage sizer, proudly designed and built in the USA.
While Southwest provided the branded artwork for the graphic panels, Visiontron handled every aspect of the structural design, signage integration, and manufacturing. The result is a sleek, purpose-built system that blends seamlessly with Southwest’s visual identity while standing up to the daily rigors of high traffic airport environments.
Each unit features:
Precisely sized for Carryon and Personal Item compliance checks.
for easy relocation throughout terminal spaces.
Reinforces Southwest’s friendly and approachable tone.
Allows simple graphic or policy updates in the future. Remove screws from top for sign replacement. The 2 bottom panels are decals and can be easily swapped out too!
Side ruler is built right in for on the spot measuring.
The Outcome
Visiontron is currently producing and rolling out 1,300 custom baggage sizer units nationwide through 2026, ensuring every Southwest terminal has a consistent, reliable way for travelers to self-measure their luggage before boarding.
By delivering a custom, precision-engineered, American-made baggage sizer solution that balances brand expression with everyday functionality, Visiontron continues to help leading airlines like Southwest streamline operations, enhance passenger clarity, and maintain a cohesive traveler experience.
Custom is in our genes. Need help with a custom project? Contact us, we can help!
Visiontron’s Role
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